We use your information in different ways – our actions depend on the information we collect and why we collect it. The tables below describe in detail what we do and why we do it.

Your personal data

Your personal data such as your name, date of birth, gender, postal address, email address, social media usernames, username and phone number, as well as your preferences for women’s or men’s fashion.

What we do	Why we do it	Why we have to do it (the legal stuff!)
Identify you when you visit our website or contact us.	Identify you when you visit our website or contact us.	Legally, we have to do this because it matters to us too
Determine your IP address when you create an account with us	Checking your IP address allows us to show you the corresponding marketing preferences when you create your account.	We are required to do so under a legal obligation and Google policy, and it is important for Silk Gallery’s business.
Geolocation your account based on your country of origin or billing	It is essential for us to show you the marketing preferences corresponding to where you live.	We are required to do so under a legal obligation and Google policy, and it is important for Silk Gallery’s business.
Deliver your purchases	It can be difficult to send you your order if we don’t use your name or contact details!	This represents an important part of our contractual commitment to you
Use your date of birth	It is essential for us to verify that you are over 16 when you make purchases with us, in accordance with our terms and conditions. We may also use information about your age to conduct internal analysis on our customers. Finally, as everyone deserves a birthday gift, we will use your date of birth to offer you a birthday discount!	We must confirm your age before entering into a contract with you. It is in your and our interest to know more about the sociodemographic characteristics of our customers. We will only offer you a birthday discount with your consent.
Send you account and service updates, such as updates about our Terms and Conditions and order confirmations and changes made to the Silk Gallery.WORLD levels	Keep you informed about any changes to Silk Gallery services	Legally, we do this because it represents an important part of our contractual commitment to keep you informed.
Send you updates about your order by SMS, email or through our app	This way you know when your order should arrive	This represents an important part of our contractual commitment to you
Manage your participation in any promotion, exclusive discounts, your personalized offers or the discount program you choose to participate in	Manage your participation in any promotion, your offers or the discount program you choose to participate in	We will consider this a crucial contractual commitment to you if you choose to participate
Direct you to the appropriate part of our website	Direct you to products that interest you faster	It is essential for us that you get the most out of your Silk Gallery shopping experience
Send you information about our products and services, and about your Silk Gallery.WORLD benefits	We want to keep you informed of the latest Silk Gallery benefits and help you get the most out of our products and services	It is up to you to choose the type of communications you want to receive from us and their content.
Send you questionnaires and ask for your opinion.	This way you can tell us what you think of our website and your experience on Silk Gallery.	It is up to you to choose the type of communications you wish to receive from us, but it is equally important for us to hear what you have to say.
If you have reported a legal issue to us, we must inform you that we have received your report and keep you informed of the progress of our investigation.	To enable you to report a legal issue to us, for example about a product we sell on the website	We have a legal obligation to do so under the Digital Services Regulation (DSA).
We personalize our website and the content you see in emails, for example by welcoming you by name on our website or application.	We like to add a personal touch to our communications.	It is important to us that you get the most out of your Silk Gallery experience; it is in our interest and yours.
We personalize your experience on the website, on the app and in our communications based on your preferences for women’s or men’s fashion.	We always make sure to display relevant content and offer interesting products for our customers.	It is important to us that you get the most out of your Silk Gallery experience; it is in our interest and yours.

You are not required to provide us with this personal information, but if you do not, you may not be able to purchase on the website and you are unlikely to receive an optimal overall customer experience. But it’s your choice and we respect that.

We also anonymize and/or aggregate personal information (so that it does not identify you) and we use it for purposes such as testing our computer systems, research, data analysis, improving our website and app and developing new items and services.

Your size and body shape, or your skin type

What we do	Why we do it	Why we have to do it (the legal stuff!)
We use a third party to help us make recommendations about our products	The goal is for you to be satisfied with the products you buy. So we want to help you find the right size or recommend skincare.	It is important for us that you can find the products you need

Your payment information

What we do	Why we do it	Why we have to do it (the legal stuff!)
Process collections and refunds	After all – we don’t give all our business away for free!	This is crucial to us and is an important part of our contractual commitment to you
Keep a record of all financial transactions	We need to know what you paid (and we also have to inform the tax authorities about our income!)	Legally, we have to do this

Your contract history with us

What we do	Why we do it	Why we have to do it (the legal stuff!)
Provide customer service and support	After all, you expect the best service from us!	This is an important part of our service and contractual commitment to you
Improve the services and support we provide you	So you get the best possible customer service	It is essential that we train our staff

Purchase history, searches and saved items

What we do	Why we do it	Why we have to do it (the legal stuff!)
Help you keep track of items you like, let you know when items are back in stock and allow you to share them as you wish	To help you find the products you like faster and to make the most of our products and your account	It is up to you to decide whether or not you want to use these services
Process returns in accordance with our terms and conditions and provide customer service and assistance	Because after all, you expect the best service from us. But we cannot process a refund if we don’t know what you bought!	This is a key element of our contractual commitment to you
Analyze what you have bought, searched for or returned. This allows us to discover what you like.	1. To offer you what you want. 2. To ensure that your returns are properly billed to you. 3. To verify that our terms and conditions are being respected. 4. To ensure that we present you with relevant products.	This is a key element of our contractual commitment to you. It is in all of our interests to provide you with the best service.
We match your purchases to links from third-party affiliates that may have introduced you to Silk Gallery	We have several “referrers” who send us new customers or promote our products on their websites.	It is important for us to generate new customers through different sources
To make recommendations to you based on your style, budget and personal preferences.	To provide you with the best possible service and experience as a valued customer	This allows us to provide you with the best possible service and speed up your shopping experience.
Analyze the purchase and return habits of customers with a delivery address in France.	To ensure that returns are properly billed to you.	It is important for us to understand your return habits to ensure accurate application of our return policy.

Information about your phone or mobile device

What we do	Why we do it	Why we have to do it (the legal stuff!)
Identify you when you visit our website	If we can remember you, we can offer you the best shopping experience.	It is essential that you get the best shopping experience
Improve our website and set defaults for you (such as language and currency).	This step is important to us, and it makes things easier for you, if we know the language and currency you prefer.	It is essential that you get the best shopping experience
Send you information about our products and services	We want to keep you updated and help you find products.	It is important for us to show you things that we think you will like.
Show you generic or personalized Silk Gallery.com ads when you browse our website	So you can see our news and offers that will undoubtedly please you	It is important for us to show you items that we think you will like
Show you generic or personalized ads from third-party partners when you browse our website or other websites or apps	To show you products and offers that we think you will like	It is important for us to show you items that we think you will like
Track visitors to our website and analyze their behavior	To protect our website and help us improve our service	It is important to us and we are legally required to do so

Information from social networks or accounts you log into

What we do	Why we do it	Why we have to do it (the legal stuff!)
We allow you to link your social media account to your Silk Gallery account so you can log in simply and easily	To make using Silk Gallery.com and purchasing the items of your choice easier!	It is essential that you get the best shopping experience
Monitor customer reviews or opinions	We may want to respond or react to you, especially if you are not satisfied.	It is essential that we know what you think of us
If you tag Silk Gallery or post on one of our pages, we may ask you if we can use your photo on our website or social media	The best incarnation of Silk Gallery style is you! It’s not just models in life.	It’s up to you to decide whether or not
We use public sources of information to help us investigate fraudulent activities	To prevent or detect fraud against you or Silk Gallery – it’s unfortunate but absolutely essential	It is important for us to protect our service, protect you and stop this type of activity

Your responses to our surveys, comments and contests

What we do	Why we do it	Why we have to do it (the legal stuff!)
We sometimes ask you to give us feedback on our products or simply your opinion.	It’s wise to check your opinion about us and your purchases from time to time.	It is up to you to decide whether or not to participate.
Manage contests you decide to participate in and award prizes to winners.	We need to be able to inform you if you meet the participation requirements and if you win!	If you participate, we will consider it an important contractual commitment to you
Allow you to rate and review items you have purchased	To know what you think of us and your purchases with us.	You can freely choose to do so or not

Other identifying information

What we do	Why we do it	Why we have to do it (the legal stuff!)
We assign you a unique number when you make your first purchase with us (your customer ID)	This allows us to identify you uniquely	This represents an important part of our contractual commitment to you

Fraud prevention and detection

We use the categories of information above to identify, prevent and detect attempts at fraud against you or Silk Gallery. It is unfortunate that we have to detect and prevent fraud, but it is a really essential element of our service and our contractual obligation to you. We are legally required to do so and it is also very important to us.

As part of our contractual obligation to you, we also use data relating to your purchase history to protect our services and comply with our terms of use. Any automated decision is reviewed by a staff member before taking any action.

Sanctions screening

We use the categories of information above to ensure that we comply with sanctions requirements that we are legally required to meet.

Customize your Silk Gallery experience

We use the data we collect to provide you with the best possible service, the best shopping experience, and to show you the best and latest products and services that we believe match your taste.

We share your data with the following categories of companies that provide essential services to enable you to use our services:

• Silk Gallery group companies, because sometimes different entities in our group manage different activities;
• Companies that will send you your items or allow you to pick them up, such as payment service providers, warehouses, order preparers and shipping companies;
• Companies that help us protect our systems by detecting any malware in our emails;
• Brand partners who send you their items directly;
• Professional service providers, such as marketing agencies, advertising and financial partners and website hosts;
• Affiliated companies that help us reach new potential customers or promote our items on their website;
• Credit reference agencies, law enforcement agencies and fraud prevention agencies.

You can certainly choose to take advantage of some of our additional services. In this case, depending on your choices, we may share your data with the following categories of companies:

• Social networks (particularly if you choose to link your accounts to Silk Gallery) and other companies you have approved;
• Advisors to help you choose the right items;
• Marketplace sellers from whom you place a marketplace order;
• Other third-party payment service providers;
• Partners who help us administer and manage our Silk Gallery.WORLD loyalty program.

We do not and will not sell any personal data that directly identifies you to third parties.

If you have agreed, we will send you marketing messages (including exclusive discounts, news and personalized offers, style advice, the latest news and much more) to keep you informed of our activities and to help you see and find our products and services.

How to stop receiving marketing messages from Silk Gallery.com

You can control the marketing communications you receive from us via the Contact Preferences section from your Silk Gallery account. You also have the following options:

• Emails: you can click the “Unsubscribe” link in the marketing emails you receive.
• SMS: you can also send the SMS “stop” to the number provided in the communication.
• Any marketing communication method: you can contact our Customer Service team.

If you tell us you no longer wish to receive marketing messages, updating all our systems may take a few days.

How to stop receiving marketing messages from Silk Gallery Marketplace

Marketplace has a separate system for marketing preferences. If you no longer wish to receive marketing communications from Marketplace, you can unsubscribe by visiting My Marketplace > My Details on the Silk Gallery Marketplace website or you can click the “Unsubscribe” link in the Marketplace email.

Recently, you may have received an email from us informing you that your communication preferences were changing. In summary:

On our account creation page and in the “My account” section, our “Discounts and news” communication option is now called “Exclusive discounts”. This new option includes exclusive discounts, news and personalized offers, fashion advice, new looks, etc. If you had agreed to receive communications about discounts and news by email or push notification, you will receive new communications. If you had chosen not to receive any such communication, nothing will change for you. As a reminder, you can change your preferences at any time in the “My account” section when you are logged into the Silk Gallery website or application.

Online advertising allows us to keep you updated on our activities and help you discover and find our products.

You can see ads from Silk Gallery and our third-party partners when you visit other websites and apps, for example on social media. We manage this using many digital marketing networks and advertising portals.

If you consent, the ads you see are based on information we hold about you or your use of Silk Gallery. However, you can opt out at any time in your communication preferences.

If you do not consent, you will still see ads for Silk Gallery and our third-party partners, but they will not be directly personalized to you.

Silk Gallery is a global company operating inside and outside the United Kingdom. We use suppliers and distribution centers located around the world. Some of these sites do not offer the same level of protection for your personal data as the United Kingdom or the EU, but if we transfer your information to one of these sites, we will take steps to ensure that your data and your rights are protected according to methods approved under data protection laws. Please contact us if you would like more information about how we protect your information that is transferred.

We will keep your information for as long as you remain a Silk Gallery customer and for as long as we are required to do so to ensure we meet our legal requirements worldwide.

If you no longer wish to be a customer, you can contact our Customer Service team and request that your account be closed. However, we have a legal obligation to retain some of your personal data even after you have asked us to delete it. We will only keep what we absolutely need and only to ensure that we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms and Conditions.

You have many rights regarding your personal information, namely:

• The right to be informed about how your personal information is used
• The right to access personal information we hold about you
• The right to request correction of inaccurate personal information
• The right to request that we delete your data or stop processing or collecting it, in certain circumstances
• The right to stop receiving direct marketing messages
• The right to withdraw your consent for any processing based on consent at any time
• The right to request that we transfer or carry parts of your data to you or another service provider
• The right to ask us to explain any computer system decision concerning you
• The right to lodge a complaint with your data protection officer — in the United Kingdom, this is the Information Commissioner’s Office

If you wish to exercise your rights, lodge a complaint or simply have questions, please do not hesitate to contact us. Please also note that we have 30 days to respond to you.

We may modify this page from time to time to reflect how we process your data.

If we make significant changes, we will clearly indicate this on the Silk Gallery website or other Silk Gallery services, or by any other means of contact, such as email, so you can review the changes before continuing to use Silk Gallery.

For more information about our use of cookies and advertising technologies, please see our cookie notice.

We greatly value the feedback from our customers (especially if you think we haven’t lived up to expectations or could do better).

If you:

• have a question or comment about this policy;
• do not wish us to continue using your data;
• wish to exercise one of your rights mentioned above or lodge a complaint.

You can contact our data protection team directly by email at dataprotection@Silk Gallery.com or our customer service via our help pages. You can also write to us at one of the following addresses:

Silk Gallery
Data Protection Officer
Greater London House
Hampstead Road
London
NW1 7FB
United Kingdom

What we do	Why we do it	Why we do it (legal matters)
We use a third-party provider to give you the ability to virtually try on our products using a photo of yourself.	This allows you to make more informed and effective decisions about the products you want to buy and allows us to provide you with a high-quality service tailored to your needs. Silk Gallery does not retain AI-generated data. It is only stored on your device.	We will do this only with your explicit consent. You do accept the disclaimer before using the virtual try-on tool.

Some features of this tool use AI to improve the user experience. If you do not agree with the terms defined below, please do not use the AI features offered by Silk Gallery. By using them, users acknowledge that they have read, understood and accepted these terms.

The virtual try-on tool produces an AI-generated visualization using photos provided by the user, then overlays products on this visual to illustrate how an item will look. In order to create the visual, AI may make some minor edits to the user’s image, such as lighting, posture or hair.

The tool is intended only to provide a general visual indication. It is not a virtual fitting room and the tool does not accurately represent the user’s actual body shape. The final image is an AI-generated simulation and should not form the basis of purchase decisions.

Users must confirm that they own the rights to the photos they upload, that they have permission to use them and that they are at least 16 years old, and that the images do not violate any law or third-party rights.

By uploading an image, the user grants the provider a free non-exclusive license to use, reproduce and modify the image as necessary to create the visual. The AI-generated photo can only be used for private purposes to evaluate the product.

The virtual try-on tool is optional, free to use and was designed to help you discover products. It cannot replace human judgment.

Any use of artificial intelligence tools for illegal, malicious, abusive or inappropriate purposes, or infringing on third-party rights, is strictly prohibited.

Silk Gallery may update this AI policy at any time and changes may take effect once published.

Silk Gallery will only share your data with the virtual try-on tool to generate your image.

Silk Gallery does not store or retain your images from the virtual try-on tool. Any images you upload or that are generated will be stored on your device in the Silk Gallery app. These images will remain on your device for 28 days or until the Silk Gallery app is opened again. They will then be deleted. Images are stored by the virtual try-on tool for only 30 minutes. They are then deleted.

• Right of access: open the Silk Gallery app on your device and go to the “Silk Gallery Try-On” feature where you can view previously generated images.
• Right to request deletion of your data: delete the Silk Gallery app where the image is deleted.